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Portrait
Jean-Claude Boulos: a media man

Jean Claude Boulos passed away on March 4 in Beirut. An alumni of the Frères des Ecoles Chrétiennes, he was born in 1934 in Iskenderun. In 1957, he graduated from St. Joseph University’s Superior School of Engineers in Beirut (ESIB) with a diploma in civil engineering. Here is an overview of his biography.

JCB began his engineering career in 1958 working on building CLT, the first Lebanese television station. This project was his first and last as an engineer; he chose to join the station as Director of Programs, where he remained until 1970. His passion for the small screen drove him to produce and host several game shows and talk shows, becoming as he often said of himself a “face in the crowd”. Among these programs were: Let’s have a party, Quoi de neuf à Paris?, Family 75 (Aailat 75), Malaeb 82, Ahad Aal Hawa, Zouar Al Massa…

Boulos started his advertising career in 1970 when he joined the local advertising agency PIMO, before moving to the media-publishing house - Les Editions Orientales.

In 1973, he decided to establish his own advertising and public relations agency, Inter Régies, which became a leading advertising agency in the Lebanese market.

In September 1996 and until 1999, the Lebanese government appointed him CEO of Télé Liban.
In 2003, JCB helped establish the new Iraqi station, Al Sumaria TV, where he occupied the post of managing director.

Jean Claude Boulos played a major role within the IAA (International Advertising Association) that he joined in 1977. He was elected four times President of the Lebanon Chapter in 1986, 1991, 1993 and 1999, and two times Vice-President/Regional Director for Middle East and Africa in 1996 and 1998. In 2002, at the occasion of the 38th IAA World Congress that was organized in Beirut, JCB took the reins of the world presidency for a mandate of two years.

JCB is the author of four books:
• "Amertumes" (Bitterness), a collection of poems in French published in 1990.
• “La Télé, Quelle Histoire!”("TV, What a History!"), published in 1995 in Arabic and French, where he recounts his experience in television.
• “La Télé, Quel Enfer!” ("TV, What a Hell!"), published in 2008 in Arabic and French, and is the result of the first book. He recounts his experience as CEO of Télé Liban from 1996 to 1999.
• “Recueils: Oeuvre d’une vie en huit volumes” published in 2010 in French, is a collection of eight books gathering all the writings of his life.

In 1998, JCB was elected Arab Ad Man of the Year and named Officer of the Arts and Letters by the French Government.

In 2004, he received the Knight of the Order of the Cedar by the Head of the Lebanese State.

In 2008, he received the IAA Samir Fares Award in Washington.

Jean Claude Boulos is married to Blanche (Bicha) Kiwan and has three children (Josyane, Naji and Myrna)

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2012-03-08

Jean Claude Boulos passed away on March 4 in Beirut. An alumni of the Frères des Ecoles Chrétiennes, he was born in 1934 in Iskenderun. In 1957, he graduated from St. Joseph University’s Superior School of Engineers in Beirut (ESIB) with a diploma in civil engineering. Here is an overview of his biography.

JCB began his engineering career in 1958 working on building CLT, the first Lebanese television station. This project was his first and last as an engineer; he chose to join the station as Director of Programs, where he remained until 1970. His passion for the small screen drove him to produce and host several game shows and talk shows, becoming as he often said of himself a “face in the crowd”. Among these programs were: Let’s have a party, Quoi de neuf à Paris?, Family 75 (Aailat 75), Malaeb 82, Ahad Aal Hawa, Zouar Al Massa…

Boulos started his advertising career in 1970 when he joined the local advertising agency PIMO, before moving to the media-publishing house - Les Editions Orientales.

In 1973, he decided to establish his own advertising and public relations agency, Inter Régies, which became a leading advertising agency in the Lebanese market.

In September 1996 and until 1999, the Lebanese government appointed him CEO of Télé Liban.
In 2003, JCB helped establish the new Iraqi station, Al Sumaria TV, where he occupied the post of managing director.

Jean Claude Boulos played a major role within the IAA (International Advertising Association) that he joined in 1977. He was elected four times President of the Lebanon Chapter in 1986, 1991, 1993 and 1999, and two times Vice-President/Regional Director for Middle East and Africa in 1996 and 1998. In 2002, at the occasion of the 38th IAA World Congress that was organized in Beirut, JCB took the reins of the world presidency for a mandate of two years.

JCB is the author of four books:
• "Amertumes" (Bitterness), a collection of poems in French published in 1990.
• “La Télé, Quelle Histoire!”("TV, What a History!"), published in 1995 in Arabic and French, where he recounts his experience in television.
• “La Télé, Quel Enfer!” ("TV, What a Hell!"), published in 2008 in Arabic and French, and is the result of the first book. He recounts his experience as CEO of Télé Liban from 1996 to 1999.
• “Recueils: Oeuvre d’une vie en huit volumes” published in 2010 in French, is a collection of eight books gathering all the writings of his life.

In 1998, JCB was elected Arab Ad Man of the Year and named Officer of the Arts and Letters by the French Government.

In 2004, he received the Knight of the Order of the Cedar by the Head of the Lebanese State.

In 2008, he received the IAA Samir Fares Award in Washington.

Jean Claude Boulos is married to Blanche (Bicha) Kiwan and has three children (Josyane, Naji and Myrna)

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